Some of our customers and friends may have been wondering what the hell is going on over at NoniConnection? Not only have there been no big sales recently, but orders that used to arrive in two days sometimes take a week or more. Some of you may even have noticed some inconsistency in the taste of our juice–which is simply due to longer than normal fermentation times, caused by recent natural disasters that have struck Hawaii.
Long story short, it’s been a rough year. First, the volcanic eruption on the Big Island caused havoc with noni farmers in the Puna area. That stuff I wrote on our website in the early days of our business, about our Puna Noni being grown on the “slopes of long slumbering volcanoes” ? Well, I wasn’t just making up a story, and anyway they’re not slumbering anymore. And for Big Island noni farmers, if the sulphuric ash didn’t kill your crop, lava flows blocked the roads leading to it, so that even farmers whose trees survived the volcano were unable to harvest their crops or get them to market.
Regarding the taste factor I mentioned earlier, a few batches of our juice, which normally ferments for 4 to 6 weeks, had to stay in their fermentation tanks for several weeks longer while we waited for power and transport to be restored.
I forgot to mention the Hurricane Lane which hit Hawaii in August. Though not nearly as destructive as Madame Pele on the Big Island, the high wind and rains caused power and communication outages on Oahu, where our factory and offices are located, causing a disruption to our ability to field orders and other customer service issues.
The worst part for us is that all this happened just when our business was starting to grow, and big stores, like Whole Foods, were taking notice and buying our products. We were also attracting more international customers.
I hope this addresses some of your questions or concerns, including why there have been no sales during this holiday season. I hope to be able to make it up to you all later.
Aloha, and MERRY CHRISTMAS!